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Modern Business Integration

Modern business, no matter how big, is a complex affair. Even small businesses have tens of thousands of marketing, business, and operational applications.

The two applications must work seamlessly to help achieve the outcomes that are most important to the business. Business integration aims to achieve this by connecting and enabling the participants in an eco-system to function as one whole.

The most crucial element in successful business integration is the correct design from the beginning. In many cases, an integration is created using a code style that makes it difficult to change the design. Poor design choices can result in a system which is difficult to manage and maintain as well as expensive to run.

In the past, business integrations were predominantly focused on integrating IT software and systems like CRM and ERP solutions. This kind of integration, referred to as application integration, is typically carried out using APIs or other tools to facilitate the connection between systems. These types of integrations are usually limited in scope and require an entire technical team on site to maintain and manage.

The key to successful modern business integration is a more comprehensive approach that concentrates on business service integration. This is achieved by mapping the business functions to the appropriate technology. It also involves the development of the necessary integration components such as connectors as well as data mappings and a robust testing and deployment procedure in an environment that is controlled. Then, a monitoring procedure and optimization is applied to ensure that the business integration meets its objectives.

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