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Virtual Technology Review in Tourism and Hospitality


Virtual technology is a method which creates a digital copy of a physical event or device, such as an online game or a trade show. The term”virtual” is used to distinguish it from the real thing although the replication is functionally no less real than the original object. Virtual machines (VM) are software-based emulators of physical hardware, for instance a server or desktop computer. These devices do not require to physically be removed from a data centre, and are accessible simultaneously as physical devices in other locations.

The advent of VR has opened new avenues for tourism development, as well as an exciting new era of research in the area of experience economy. VR research isn’t fully integrated into the tourism literature. This article attempts to bridge this gap by reviewing the literature on VR/AR/MR to aid in tourism and hospitality.

Using the SCOPUS database The study was based on the SCOPUS database. 80 studies were selected and their features and trends were assessed. Since 2018, the amount of VR/AR/MR studies in higher education has grown quickly. This is mainly due to the cost of the devices. It is also evident that the VR/AR/MR applications are primarily focused on undergraduates, with science, engineering and medicine-related fields as the primary research objects. Humanities research, as well as social sciences, like art and history, is very rare.

VR/AR/MR is a great way to improve students ability, knowledge, and confidence. Furthermore, it can be used to build empathy for patients as well as improve medical training. Immersive VR, as an example can assist medical students develop empathy for patients who suffer from diseases related to aging and give them the opportunity to assess patients with dyspnea.

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