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How Social Media Marketing Can Help Your Business

Digital technology has revolutionized the way consumers interact with businesses. This has resulted in a very competitive market. The ability to monitor information about users helps marketers create brand awareness, increase sales, and drive traffic to websites through social media marketing (SMM), a form of direct marketing based on interactions between customers and company. This is an area where businesses can personalize their persona in a unique manner that customers can connect with.

Article by Emily C.